Pet Tech: Perspectives on an integrated ID and health microchip

The Asher Behaviour lab (ABLAB) are working in collaboration with Chordata, who are developing a novel integrated ID and health microchip, alongside a collar-mounted wearable for pets, which will send health alerts to pet owners and vets, facilitating the early intervention and management of conditions using real time data.

It is expected that the health microchip and wearable will increase early detection of disease, while improving the treatment and monitoring of conditions, and we would like to hear the thoughts of veterinarians, as well as para-veterinary professionals and dog/cat owners, regarding the potential use of such technology.

What is the device?

The device, Ora,  will integrate a new multi-function injectable biosensor and ID chip, with a wearable ambient sensor, from which combined data will be presented through a user-friendly interface. It is intended that Ora  will facilitate early condition identification and subsequent intervention, while supporting telehealth communications.  

The chip component of Ora will be within certification requirements for the existing standard pet ID microchip, and will also be capable of real time blood and ambient marker analysis, measuring glucose, cortisol, up to eight times per day, while also allowing vets and owners to manually input additional information. Data collected by the device will then be analysed using machine learning algorithms, generating pet health alerts for owners and vets when appropriate.  

Ora will be Android and iPhone compatible and will provide the same functionality as leading health monitors, location devices and ID chip providers, with a battery life of approximately one month between charges.  

Ora is fully GDPR compliant, and all associated data will be encrypted.  

What will the study involve?

The study will involve participation in an anonymous and asynchronous discussion board for a duration of one week. Within the board are a number of discussion prompts, and participants are encouraged to interact with these, and with each other, for 5-10 minutes per day, at times that suit the individual participant.

Participation in the discussion board will then be followed with repeated digital surveys which will take approximately 15 minutes to complete, and will incorporate the findings within the board to better reflect community feeling regarding the device and its potential.

Confidentiality statement

Personal data 

When signing up to take part in the study, you will be asked to provide personal details including your name, email addresscountry of residence and profession, as well as information regarding the pets you own, including details of any diagnosed medical conditions they may have. Personal details will be collected using the study registration form, which will be used to generate a unique user ID, enabling you to access and anonymously interact with the discussion board forum.  

Your personal details may also be accessed for purposes relating to the study, these include:  

  • To contact you regarding your involvement in the study 
  • To contact you regarding additional studies related to this study 
  • Data analysis, whereby personal data will be used to contextualise discussion board responses   

Aside from the reasons specified above, you will not be contacted by the university or any third party.

Data sharing  

No identifying information will be shared within the discussion board forum, making all responses anonymous.  

Anonymous responses posted within the forum will be shared with the study collaborators (Chordata), and used to advise their product design, as well as informing future studies. 

Fully anonymised and non identifiable responses may also be added to an Open Access repository, for other researchers to use in future research. 

No personal data will be shared.  

Data security and storage  

For the duration of the study, all data will be collected, stored, and used in accordance with the General Data Protection Regulation (EU) 2016/679 (GDPR). Data will be anonymised using an encrypted coding system accessible only to the researchers, this will be stored on an encrypted hard drive within secure storage, and a file dictionary will be used. No identifying information will be displayed within the discussion board forum. Any personal data breaches will be reported within 24 hours. 

Responses posted in the discussion board may be quoted in academic publications and talks, however no identifying information will be included.  

If you wish to relinquish anonymity, we are happy to recognise and acknowledge your contributions in any resultant research papers.

Withdrawal from the study  

You can withdraw from the study at any time, and while responses posted prior to withdrawal won’t be deleted/destroyed, these will not be included in any analysis, or quoted in academic publications/talks.  

Sign Up

If you’re interested in participating, please complete the registration form, providing an email address that is not yet associated with a WordPress account. Participation will be anonymous and no identifying information will be shared. After completing the registration form, you will receive an email (which may be delivered to your junk/spam folder) including a password and login information, please use these to access the Discussion Board.

    Gender (Check all that apply)

    Please select all that apply (Required)

    Have you ever used an animal activity monitor? (Required)

    If you own a dog or cat do they suffer from any diagnosed medical conditions? (Required)

    How to Guide

    For information on how to complete your registration, as well as how to interact with the discussion board, please watch the video guide below.


    If you’re aware of others who would be interested in taking part, or in advertising this opportunity to owners and veterinary professionals in your practice, then we encourage you to share this page or the information leaflet included below.